TikTok jealousy aside, this test also impacts the way photos appear in the feed. On Facebook, videos of all kinds make up 50% of time users spend on the platform. Meta, parent company to Instagram, noted in its earnings call last week that Reels, its TikTok clone, now makes up more than 20% of the time people spend on Instagram. Of course, the subtext here is that Instagram is continuing its quest to capture our attention away from TikTok. Try to create a well-balanced layout of elements, not cluttering one corner and leaving another section entirely empty - unless you specifically want your grid to look a certain way.You know how when you log onto TikTok, the first thing you see (besides maybe an ad) is a full-screen, vertical video? Instagram is testing a feature that would offer a similar, instantly immersive experience, which it says is designed to “bring video more front and center.” Seems to be a recurring theme over at Meta! You don’t want to create a pattern that is so busy it distracts from the images of your post. The sky is the limit! You don’t want to overwhelm your grid though, as the main highlight should still be the content of the posts. This can be scanned watercolour elements like brush strokes or splatters and sprinkles, lines, circles, etc.
Then start adding what I call “background noise”. Create rectangles (use the rectangle tool on your left side bar, hold Shift to make squares) and fill them with the colour you like. If you want to create a certain pattern, like ascending squares with quotes or something the like, make sure to plan that out first. Now that you have your document all set up, start importing graphic elements! I always start with the background pattern first, before integrating photos or content. Unless you have done this before, do it now, before you lose any of your work! 4 - Add patterns and background elements
This will make sure you can’t accidentally drag your grid lines along instead of moving images. Make sure to lock the rulers before continuing to work on the document: go to View > Lock Guides.
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